Nike has released the first television commercial for it’s 30th Anniversary “Just Do It” marketing campaign. The ad spot, featuring NFL free agent quarterback Colin Kaepernick, adopts the “Believe in something. Even if it means sacrificing everything.”
Kaepernick took a knee during the national anthem in 2016 to protest police brutality in America. While his protest has been used as a tool by President Donald Trump and conservative television and radio personalities to further enrich their pockets and divide the nation by claiming it is disrespectful to the American flag and service members, Kaepernick has put a huge spotlight on the thousands of unarmed people of color who have been murdered by police officers.
— Colin Kaepernick (@Kaepernick7) September 5, 2018
In 2016, after kneeling during the playing of the U.S. national anthem prior to NFL games in protest to what he believed to be racial injustices against black Americans, Kaepernick pledged to donate one million dollars to “organizations working in oppressed communities.” In 2018, Kaeperkick announced that he would make the final $100,000 donation of his “Million Dollar Pledge” in the form of $10,000 donations to charities that would be matched by celebrities.
In 2017, Kaepernick was named GQ magazine’s “Citizen of the Year” for his efforts.
In April 2018, Amnesty International honored Kaepernick with the 2018 Ambassador of Conscience Award. The award celebrates ‘individuals and groups who speak out for justice’. In a statement about the award, Kaepernick stated that Amnesty’s award was one shared “with all of the countless people throughout the world combating the human rights violations of police officers, and their uses of oppressive and excessive force”.
Source: Twitter/Colin Kaepernick